“The systematic orientation and the totality of all measures that bring an experiential expression to the individual perception and appreciation of a company towards the people who stand in relation to it.”

By Emotional Engineering we mean the inter-disciplinary linkage of market development and communications processes with the aim of effectively anchoring a company's current central message with an individual on the sensory level (vs. the rational comprehension level).

The objective of this process can be focused both externally (existing or future customers) and internally (employees).

We act upon the recognition that the bond of an individual to a company (brand, product, service or employer) is driven up to 90% by emotional-subjective values and by a corresponding small portion of rational-measurable requirements.

Emotional Engineering develops positive effects throughout the entire value creation chain of the client company. The market and communication services are continuously compared with the implicit and explicit desires of the individual. We use this to develop appropriate and optimized measures and to set them into practice.

Through these experiential, highly individualized and personalized appreciation events a measurable profit results for the client company in terms of differentiation from the competition and in the consolidation of the relation to the individual through more effective relatedness.

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